Glo sponsors 2022 ofala festival, renews partnership for another 3 years

Globacom, has announced  its sponsorship of this year’s  Ofala Festival which holds from October 22nd to 23rd October, 2022.The annual event is a customary obligation performed by His Majesty, Nnaemeka Achebe, the Obi of Onitsha.The celebration to be held at Ime Obi Onitsha will span two days including Iru Ofala on October 22 and the Azu Ofala on October 23. This year’s celebration is a twin-event as 
the revered monarch will be using the occasion of the Ofala to also commemorate his 20th anniversary on the throne. Globacom said at a press conference held by the Ofala Steering Committee at Ime Obi (Obi’s Palace), Onitsha, on Thursday October 13, 2022, that its sponsorship of Ofala, underscores its recognition of the huge potentials of Nigeria’s tourism sector and the positive impact it can have on the economy and its key output sectors. “Being a truly Nigerian enterprise, Globacom will continue to play a leading role in promoting this sector through our rich cultural heritage such as Ofala and other festivals that we sponsor,” the telecommunication giant said. The company referred to a recent World Travel and Tourism Council (WTTC) Economic Impact Report which indicated that “The Travel and Tourism sector in Nigeria is expected to create 2.6 million new jobs over the next decade, doubling the number of those employed within the sector by 2032.” “The forecast shows that an average of 260,000 new jobs will be created every year for the next 10 years, to reach more than 5.1 million. It also stated further that Nigeria’s 
Travel and Tourism contribution to GDP is expected to grow at an average rate of 5.4 per cent between 2022 and 2032, significantly outpacing the three per cent growth rate of the overall economy,” Globacom noted.The digital transformation leader also signed a Memo randum of Understanding (MOU) with the Palace to extend the company’s sponsorship of the festival for another three years, from 2022 to 2025.